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Nowadays we marketers are facing a huge arsenal of newly developed digital marketing tools, tools which help us in developing and implementing our online marketing strategies more efficiently. Each of these tools have specific functions they can offer us. Here are few of the major digital marketing topics covered in this report:

E-commerce softwares

How they evolved throughout the years from order management to marketing and performance reporting capabilities.

Web Analytics

A better understanding of our user data from data collection to data processing, analysis and reporting.

E-mail marketing softwares

To better target your customer base from list building to lead generation and automated marketing processes.

Marketing Automation

To automate processes from lead generation to email marketing and customer relationship management.

CRM systems

Analysts’ forecasts show a growing tendency of the Global Digital Marketing with a compound annual growth rate (CAGR) of over 15% by the year 2018.

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